Music Marketing Research and Planning
For the next month of the course, my class and I have been researching about the music industry. Specificially, this month we will be researching and producing music videos, while learning about the various features of the industry.
For the first week, we researched about a specific company and had to research about two artists/bands under that company. For our group, the company we chose was to related to the genre, rock, based off a randomly chosen genre our teacher gave us. For me, I chose XL recordings and chose the artists Thom Yorke and the band, The Prodigy. I learned all about the hisotry of XL recordings and its origins in the rock genre. I also researches and learned about the various marketing and distribution techniques used by artists of the company, aswell as a brief history of these bands. Thom Yorke is a lead singer for the band, Radiohead, and The Prodigy is a small start-up band from England. Thom Yorke uses atypical marketing and distribution techniques like the avoidance of streaming platforms and music videos. The Prodigy typically uses live performances to both advertise their products and distribute their music. But, there are various other examples of strategies from both groups.
Next, my group started planning and organizing our Music Marketing Project. Apart from the researching process, our group will have to actually create a campaign for a debut single of a fictional artist, based off a real song. Our teacher gave us 4 different songs to choose from. Our group chose the song by the Foo Fighters, "Something From Nothing", in which we will have to make a music video towards. Today, we began planning out the different responsibilities for each member of our group. I was asigned the role of acting for and being the editor for the music video. Another group member will edit the behind the scenes from footage filmed on set. The rest of the group members will work on various aspects of the presentation portion of the project, including the history of our imaginary band, Metronome, our campaign strategy, and among other tasks. As our project develops, it looks like this project will be an interesting but challenging, assignment. But, I know our team is competent enough to create a product we are all proud of.
